CREATIVE DIRECTION, BRANDING & STRATEGIC COMUNICATIONS

CORE COMPETENCIES

Creative Operations & Team Leadership   •   Brand Strategy & Identity Systems   •   Integrated Marketing Campaigns

Client Services & Stakeholder Management   •   Budget & Vendor Management   •   UI/UX & Digital Strategy

Talent Development & Mentorship   •   Cross-Functional Communications   •   Higher Ed, Athletics & Corporate Sectors

Marketing and Communications Strategy   •   Strong Design Foundations and Inventive Design Application

​

PROFESSIONAL EXPERIENCE

Creative Director/Associate Director of Communications and Marketing

Georgia Tech — Student Engagement & Well-Being   |   2022 – Present

• Leading creative direction and brand management for the Institute’s presidential-cabinet unit spanning Student Life, Campus Services, and Art, Belonging & Community — serving as head of creative for 25+ internal client units.

• Directly managing a multidisciplinary team of designers, photographers, and videographers; serving as project manager and brand steward across all creative campaigns.

• Leading team-wide adoption of AI tools across design, photo, and video workflows.

• Building a client-services model from scratch as the unit scaled, partnering with Institute Communications & Licensing to enforce brand compliance across centrally- and client-produced work.

• Serving on the unit's management team, shaping communications strategy at the leadership level.

 

Senior Designer 

HD Supply — Facilities Maintenance   |   2016 – 2020

• Directed creative strategy and execution across print, web, social, and digital channels in a high-volume, multi-stakeholder corporate environment.

• Owned front-end UI/UX direction for digital properties alongside creative development of the company's highest-visibility materials — catalog, calendar, trade shows, branding, and large-format environmental signage.

• Managed and mentored design team members while serving as a lead communicator, running concept presentations and marketing strategy sessions for upper-level management.

 

Art Director

Georgia Tech Department of Athletics   |   2012 – 2016

• Directed brand identity and creative output across print, digital, environmental, signage, and web for a department scaling its national profile.

• Led the creation of Georgia Tech Athletics' first official brand standards, establishing the identity framework still in use.

• Set website redesign and mobile UI/UX strategy; managed a team of students and interns while directing external contractors and vendors.

 

Creative Director 

Nevada Department of Athletics   |   2002 – 2012

• Grew the role from a public-relations contact into creative director and brand manager, building the department's first-ever visual identity and brand guidelines, including a full logo redesign.

• Built and led a creative, events, and communications organization of 10–20 staff — the department's first experience with dedicated creative leadership.

• Served as the face of the athletic department to the broader campus community; elected to the Nevada Faculty Senate, contributing to institution-wide policy committees.

 

Founder / Creative & Marketing Consultant  

Self-Employed    |   2003 – Present (concurrent)

• Provide marketing, brand strategy, and creative direction to universities, civic organizations, athletics programs, and corporate clients — including Home Depot — ranging from early-stage boutiques to established institutions.

 

EDUCATION

B.A., Mass Communications & Journalism (Public Relations) 

California State University, Fresno   |   1996 – 2001

• Dean's List; President, Public Relations Student Society of America (PRSSA); staff writer, The Daily Collegian.

• ​

LEADERSHIP & COMMUNITY IMPACT

• Business Development Chair, Atlanta Bucks Rugby Club (2024–2025) — sponsorship, brand, and revenue generation.

• Director of Communications, Steven Knight Griffin Congressional Campaign, GA-6 (2018).

• Managing Officer / Graphic Design Chair, Young CoSIDA (2002–2016) — helped raise $37,000+ for local charities over 11 years of national conventions.

• Graphic Design & Marketing Chair, Atlanta Pride Festival Committee (2013–2016).

​